So when was the last time you walked into a mall just for shopping? Well, if you ask me, it will sound like a test for my poor memory skills…Oh wait!! It was three years ago. You can label me as an idle slouch or a couch potato, but here’s the truth- I shop online and it has cut the trouble of heading out, no matter what the weather is.
Online shopping has become a fad of late. It has captured consumer’s attention and made shopping convenient. E-commerce entrepreneurs are constantly striving to attract more users towards their website and globalize the website over the web. Getting maximum traffic to your website and ranking among the top three in the search rankings is not a piece of cake. You need to work for that and unleash result-driven tactics to figure among the wannabes.
As an established online store owner, it is imperative to maintain the reputation of your website. A good reputation of your website is directly proportional to the number of visitors you attract to your website. Lower the bounce rate, better will be the credibility of your website.
You need to create the buzz to attract people to your established e-commerce store. To achieve the same, you have to implement several ecommerce SEO tips or hire an SEO company if you are unable to achieve fruitful results on your own.
SEO is a hard nut to crack and requires deeper understanding of the market, fluctuating tastes and changing SEO strategies. With these things in mind, we have come across some proven SEO tips powerful enough to drive traffic to your e-commerce web portal.
1.User Specific Keyword Research:
Understanding the customers’ point of view is crucial to driving traffic to your website. Today’s users are smart and know the cat and mouse game well. They find a variety of ways to look for a product on the web. Instead of names, they search a product by model numbers or configurations. Knowing how users come about with their search terms can help you get the relative keywords which can improve the website’s presence on different search engines.
2. Write Trustworthy and Unique Content:
They say ‘Content is King’. Meaningful, engaging and original content not only increases the credibility of your website but also maintains your website’s reputation. Content entices potential customers to spend more time engaging with your brand.
3. Creating Good Meta Descriptions:
Meta descriptions which include titles, H1 and H2 tags increase the chances to get quickly indexed on the search engines. You can optimize the title tags by putting promotional prices to the main headings.
4. Social Media Integration:
Integrating your website with social media like Facebook, Twitter and LinkedIn is important for a publicity boom. People can look at your website offers directly on the social media page. Being active on social media will help build a great relationship with potential customers. Every share on social media is free advertising. So, why not cash in on it?
5. Let Search Engines Index the Reviews:
Every ecommerce store has a user’s feedback and review section where they put in their experience about the product. Users today bet their money more on user reviews and ratings instead of analyzing the products in detail. Reviews bring more customers to the website.
6. Use Sensible URLs:
Key-friendly URLs communicate to the reader the content which he expects to see in case he clicks on the link. So the URLs should contain the right keywords. It will increase the chances of the web page going up in the search results for the specific keywords.
7. Interact And Connect With Customers On Social Media:
Engaging with customers on social media helps you strengthen your brand and customer relationships. Posting content that the customer is interested is an excellent way of engaging with customers.
8. Quality Link Building:
Inbound and outbound links are not just about numbers; quality matters too. Sites you link to and receive links from should have a strong reputation and web traffic or you will be penalized by Google.
9. Use Unique Product Videos:
Adding personalized videos to your portal can help customers getting a better understanding of your products and keep them interested on your products.
10. Switch to HTTPS for Better Ranking:
Google announced back in that HTTPS will be used as a ranking signal. That means if your website isn’t secured with a SSL certificate, then you will be penalized in Google results.
Deploying search engine techniques effectively drives positive results in the form of web traffic and rankings. It is the cornerstone of a successful ecommerce business. Since SEO strategies change with Google updates, you have to adopt those changes into your ecommerce website to stay on top. Roping good SEO professionals such as those of TC Design to boost sales and conversions of your online store can augur well for your business.