Today’s business is hardly done by a face-to-face salesperson. Now, more business is done through websites and e-Commerce than ever before. There has never been a more important time to have a strong, polished website to show potential clients you are the company to trust.
A well-designed website can be the difference between booming sales and struggling to find new clients and grow. Fortunately, we know a thing or two about good looking and highly functioning websites. Here are a few reasons why good web design is so important.
Websites Set the Tone
A first impression can tell someone a lot about who you are, the type of business you operate, and even whether or not they are going to want to work with you in just a few short seconds.
For ages, this first impression usually happened with a handshake or over a meal, but now, more and more impressions are made digitally. Your website has the potential to be the deciding factor about who a client goes with for their project. You need to have a website that not only engages a client but allows them ease of use to discover why you can help them better than anyone else.
Brand Identity and perception matter now more than ever, and consumers are more likely to trust or engage with a brand that they have a good perception of and has a cohesive identity. Websites are the easiest way to establish these critical connections with consumers.
Set Yourself Up for Success
Too many people miss out on making sure their websites are set up best for important marketing factors like SEO. Having a well-designed site that enables key words to easily be found and seen is critical. You need to make sure your site not only looks good but works for you as well!
Knowing your website works for both web and mobile is incredibly important. Spacing is a key factor for both. You need your site to be easily read by people on their phones as well as large desktop monitors. Making sure the text on the page works and is easily readable makes a big difference to site visitors.
All About Accessibility
Having an aesthetically pleasing website is certainly important, but good design means much more about functionality than looks. Your website must be easy to use and access for any business to happen successfully.
You can think about this yourself. How many times have you seen a flashy website that you wanted to explore and learn more about, but it was so difficult to navigate that you left the site completely? All of us have had that experience, and it is important to remember that when designing your website.
Having harsh colors, texts, or effects on your website can be an immediate deterrent, not to mention being noncompliant with ADA guidelines! Accessibility matters to ensure people of all abilities can reach and explore your site with ease. Have well contrasted, solid colors that are easy to read, and make sure your font size is large enough to be read by anyone.
Be Prepared for Anything
Whether you are designing a website on your own or working with an agency like TC, it is important to be ready for anything. When it comes to websites, whether it is the content on the page, the user experience, or the functionality of the site, there is always something that can be improved as you move from concept to development. It is important not to take these changes too personally, and understand that you are working to create the best website possible for your audience.
To help take a website from good to great, you need a cohesive team that can adapt and be prepared for anything that may come their way. The TC team is made up of Account and Project Managers, Copywriters, Designers, and Developers all working to make a stellar site stand out in the forest.