Think of your favorite Super Bowl ad from the last few years. The one that you brought up at lunch the next day and heard someone talking about on the elevator. The one you can remember so well in spite of having seen it only once. No matter who the ad was intended for, you’ve likely got a particular one in mind.
Compare it to that bus stop bench you saw a few weeks ago — the one you’ve seen over and over waiting for the red light to change. You pass it all the time, and yet… it’s still a little fuzzy. Perhaps you remember the colors or the graphic or the occupation of the person it was for, but what else? Would it be worth the time to drive back to that intersection with the hopes that the ad is still there to find contact info? Or would you instead search “lawyer on the bench at a red light on State and Main?” Don’t put your customers in the same position as they search for your business and the services you provide.
Instead, tell them a story that sticks through creative video marketing.
Video Can Be Used On Multiple Platforms
An ad on a bus bay, bench or even in a magazine requires creative design and clever placement to be sure, but it also requires an ongoing ad investment for a prime location and a carefully-planned long-term schedule. Video can be used across numerous platforms including your website and social media and can be viewed multiple times without a fee. Posted on your site or linked on multiple social media platforms: there are endless opportunities for videos to be seen and shared.
Video marketing has a long-lasting relationship between application and returns – and when was the last time you heard about a magazine ad going viral with millions of shares?
Video and Paid Social Media
The advantage of a video being added to your website or posted on social media is that, while already less expensive than airtime, it can be immediately shared with carefully segmented audiences through targeted paid ads.
Video marketing doesn’t have work around many of the barriers that print and traditional marketing sometimes do. Think about it: If you pay extra to put an ad in a more populated location, aren’t you essentially paying for a higher likelihood that someone is going to sit in front of it? We don’t like to think of it either, but we know that billboards placed on a busy street often gets zoomed without a glance throughout the day. But, if you were to create a video ad and use it as part of a paid social campaign, the number of people that can be reached is practically unlimited – just as it can be exact.
Video Marketing Statistics
• YouTube has over a billion users — almost one-third of all people on the Internet — and each day those users watch a billion hours of video.
• Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
• Four times as many consumers would prefer to watch a video about a product than to read about it.
• When retailer sg360.co added demo videos to their product pages, they saw a 30% impact on sales.
Video Marketing & SEO
Search engine optimization using video as a tactic can have a powerful impact on your website’s success. If you put the time into creating a captivating video that keeps customers interested from beginning to end, you’ve done far more than just creating an opportunity for generating demand for your services. Search engines consider “Time Spent on Site” to be a factor in determining how accurately your page reflects its keywords, and they use that data to determine your ranking in search results. If traffic data shows that users spend more time on your site and less on others, it indicates that your site is closer to what users are looking for, and causes your site to be at the top of the search results list.
Video Marketing Impact
Luckily for all of us, it doesn’t take a million-dollar Super Bowl slot for your video to have an impact on each individual that it reaches. If it’s done right, the people who see it will remember it, whether it’s on national TV or posted on your website or social accounts. Think about how many commercial jingles you can remember off the top of your head or the last time you shared a viral clip with friends and family.
Did someone you know take part in the ice bucket challenge a few years back? Even if you don’t have a structured annuity and need cash now, you would probably know where to go if you did. Even children far too young to drive know what percentage of car insurance they could save in 15 minutes or less. And anyone above a certain age can probably tell you what comes on a Big Mac or how they’d like to buy the world a Coke. All of these are perfect examples of clever video marketing – and can be an inspiration for any brand.